Media image reports prepared by IMM are based on the thorough analyses of important data published in press and Internet or broadcasted on TV and radio (depending on the range of monitoring selected). We analyse different companies operating on a given sector of economy, thanks to which we are able to prepare comparative reports.

The aim of media image reports is to examine how media cover companies and institutions' activities. They also allow for analysis of any changes to companies' market image over specified time intervals.

Each media image report consists of two integral parts:

• qualitative analysis - description of articles/broadcasts' contents divided into separate thematic blocks, subtopics and a presentation section, in which we analyse the way the issues have been commented on by particular media and/or journalists;
  
• quantitative analysis - report on negative, positive and neutral media publications, as well as presentation of the number of publications by a given author, a table of most and least frequently discussed issues, a list of specific media types that most often covered companies' activities in press, radio, TV and/or Internet.

Media image reports are invaluable sources of data concerning media coverage of our Clients' business activities, which constitute an excellent basis for constant and precise modification of marketing and public relations strategies implemented by Clients.