Media image reports prepared by IMM are based on the thorough analyses of important data published in press and Internet or broadcasted on TV and radio (depending on the range of monitoring selected). We analyse different companies operating on a given sector of economy, thanks to which we are able to prepare comparative reports.

The aim of media image reports is to examine how media cover companies and institutions' activities. They also allow for analysis of any changes to companies' market image over specified time intervals. Each media image report consists of two integral parts:

• quantitative analysis - report on negative, positive and neutral media publications, as well as presentation of the number of publications by a given author, a table of most and least frequently discussed issues, a list of specific media types that most often covered companies' activities in press, radio, TV and/or Internet. The following examples of quantitative data presented in the charts
  
  Example 1. Number of publications on the surveyed firms didived into the media
  
  
  
  
  
  Example 2. The share of individual types of the press informing about the surveyed companies
  
  
  
• qualitative analysis - contain:
  • description of articles/broadcasts' contents divided into separate thematic blocks
  • subtopics and a presentation section, in which we analyse the way the issues have been commented on by particular media and/or journalists
  • determine the scope of materials and their impact on company image - the number of negative, positive and neutral transfers
  
  Example 3. Score transfers in separate test companies
  
  
  
  
  
  • the number of authors in separate publications
  • a list of topics most often and most rarely discussed about the company
  
  
  Example 4. Background theme pub division into the test companies
  
  
  
  
  
  • list of the media which making teh Client issues the most most, divided into the newspapers, radio, television and / or Internet
  • trend lines showing the quantitative changes in a few months/quarters
  • advertising value equivalent
  • list of the media which making teh Client issues the most most, divided into the type of the media and their profile
  
  The contents of each report is determined individually with the Customer. At the request of Customer, reports prepared image may further include:
  • list of publications from the statements of
  • Pictures
  • a list of articles that appeared Titles Customer Name
  • a list of articles that appeared leadzie name of the Customer
  • a summary of articles/ transmissions, in which prominence the corporate logo
  
  Analysis of the image of the company helping companies to control their reputation the market. They are also an invaluable sources of data concerning media coverage of our Clients' business activities, which constitute an excellent basis for constant and precise modification of marketing and public relations strategies implemented by Clients.
  
  The survey* carried out on a group of experienced PR practitioners suggest that the overriding purpose of the use of media monitoring is the research ot the company's image.
  
  
  
  
  
  
  
  * The study Media usage by monitoring communications professionals conducted by PRoto.pl in January 2009.