Media image reports prepared by IMM are based on the thorough analyses of important data published in press and Internet or broadcasted on TV and radio (depending on the range of monitoring selected). Reports are divided into image analysis and benchmark reports.

Media image report consists of two integral parts:

quantitative analysis - presentation of the number of publications split by a variety of data: range, circulation, authors, media titles, time period, comparison of a company and its competitors and more.

The following examples of quantitative data are presented in the charts.

Example 1. Number of publications on the surveyed firms didived into the media




Example 2. The share of individual types of the press informing about the surveyed companies



quantitative reports contain as well:
• the number of authors in separate publications
• list of the media which making the Client issues the most, divided into the newspapers, radio, television and / or Internet
• trend lines showing the quantitative changes within reported period
• Advertising Value Equivalent split by chosen parameters




Example 3. Number of publications on analysed companies split by main issues



qualitative analysis - contain (besides quantitative elements given above):

• description of articles/broadcasts' contents divided into separate thematic blocks
• description of articles/broadcasts' contents as full article, pharagraph and mention devoted to analysed subject
• subtopics and a presentation section, in which we analyse the way the issues have been commented on by particular media and/or journalists
• determine the scope of materials and their impact on company image - the number of negative, positive and neutral publications
• a list of topics most often and most rarely discussed on the company
• a list of representatives' statements being published
• a list of media publications that expose company or brand name in the headline or lead
• a list of publications that expose company or brand logo or representatives' photo

The analyses of media information impact is a highly valued tool in day-to-day communications strategy as well as longterm PR actions,  because it enables to better control the professional communication with the market and examine market rivals activities.