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radio monitoring
IMM monitors 62 most important radio stations in Poland - these are nationwide and cross-regional stations PR1, PR2, PR3, RMF FM, Radio ZET, TOK FM, Radio WAWA, PR Euro, RDC, Radio Maryja and regional or local stations from Bia³ystok, Bydgoszcz, Gdańsk, Katowice, Kielce, Kraków, Lublin, £ód¼, Olsztyn, Opole, Poznań, Radom, Rzeszów, Szczecin, Warszawa and Wroc³aw.
Radio monitoring can be based on selected programs as well as on particular thematic blocks, e.g.: economic, political, informative or automobile ones. It is also possible to get access to IMM's three-month radio broadcast archives.
A company's brand name, product or trade may be keywords for Radio Monitoring.
The results of radio monitoring can be placed on IMM's informational platform 1,5 - 2 hours after the broadcasting or delivered on CD.
We offer many additional options, including:
- immediate notification/delivering of negative and/or important news items,
- preparation of summaries and translations,
- grouping broadcasts according to criteria defined by a Client,
- preparation of transcripts,
- separate, special presentations to be placed on the Intranet site,
- measurement of Advertising Value Equivalent.
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