IMM offers a two-level analysis of press information impact and influence: qualitative and quantitative, which means our Clients receive:

• quantitative data - a list of media that published press releases prepared by a company or institution divided into two sections: the one presenting media, whose journalists were contacted directly; the other presenting media that obtained publications from independent sources;
• qualitative data - analysis of the way that a company's forwarded message was made use of, its connection with other issues, accordance between original message and its media publication equivalent, and its influence on Clients' market image.

Analyses are made each time media releases are sent to specific media. IMM stays in constant touch with a Client then, updating them on published and broadcasted news items each time they appear in mass media.

The analyses of press information impact and influence has become a highly valued tool by our Clients, because it enables them to better shape the form and contents of messages sent to media, as well as ensures proper selection of target groups in professional communication with the market.