Many companies and institutions operating on the Polish market appreciate professional media monitoring conducted by highly specialized institutions. Nevertheless, many companies are still in the process of recognizing and acknowledging the importance of full and constant access to press, radio, TV and Internet data. That is why, simultaneously to its statutory operations, IMM popularizes the knowledge of modern media monitoring and different possibilities of media publications' analyses.

Due to the fact that the knowledge of media publications is indispensable for public relations managers, IMM collaborates with various colleges and universities that shape future managers.

IMM specialists gave lectures at:
- the One-Year Post-Graduate Program in Public Relations of the Institute of Applied Social Sciences of University of Warsaw,
- Warsaw School of Economics,
- The Leon Koźmiński School of Enterprise and Management 
- University of Łódź