The Internet monitoring service is based on a keyword. This is may be a company's name, product name, branch name or a word defining a given problem. IMM monitors over 5 thousand of portals, divided into two categories: web pages and social media (blogs, message boards i.e. Facebook, Twitter, Blip, Goldenline). The differentiation enables the Client to follow official press releases available online, as well as to monitor contents of discussion sites. Thus, the Client can better acquaint themselves with actual opinions of web surfers.

IMM’s Social Media Monitoring is conveyed in scope of regular Internet monitoring. Owing to this all of our clients have an opportunity to monitor and analise constantly Internauts opinions on their company or products and to react instantly to their needs. Thanks to wide means of analysis and reporting offered by IMM, each client can assess development of their company’s or brands’ image on the Internet. For companies that conduct their marketing activities on-line, Social Media Monitoring offered by IMM can facilitate effective planning of promotional activities by supplying them with essential knowledge of their consumers.

Ordering Internet monitoring at IMM is enough to receive also monitoring results from websites containing user-generated content. This data shall be put on your individual Internet Platform and later may be easily and intuitively analised.

There is also a possibility of a week trial of IMM’s monitoring free of charge.

Check our offer and see for yourself why it is worth to choose social media monitoring at Institute of Media Monitoring.

Additionally, in order to give the Client an optimum access to Internet resources, IMM offers the service of comprehensive monitoring of all websites or the monitoring of subject-based selection of pages containing information crucial to a given industry. The following is a list of available thematic profiles:

•    agriculture / ecology
•    architecture / construction / real estate
•    automotive
•    beauty / fashion
•    chemical
•    children / parents
•    culture / entertainment / people
•    educational
•    electronic equipment / household appliances
•    finance / insurance / law
•    industry
•    IT / new technologies
•    logistics / transport
•    media / marketing / PR
•    medicine / health
•    public offices / local governments / institutions
•    sports
•    stimulants
•    telecommunication
•    tourism / hobby
•    trade
•    youth

The range of monitored websites within a given package can be expanded on the Client’s request at no extra charge. All the Client has to do is state the new website address, and it will be put on the list of pages monitored daily.

Internet monitoring results are submitted to the Client either on the day the media pieces come out, or on the day agreed. The result is in the form of a link to a web page containing the information. The Client can receive the monitoring results on a CD, via e-mail or as printouts.

IMM also monitors Internet Securities Businesswire, paid information agency, and the generally accessible website of Reuters agency (www.reuters.com). The Client is notified of all the latest news on the subject of their interest. They are informed of the data and time of publishing, the title and lead. Since the websites are paid, accessing the whole contents of the reports is possible only after subscribing to a given agency. The service of monitoring the agencies’ websites is free of charge.

The following options are available too:
•    immediate notification/delivering of negative or/and crucial news items;
•    preparation of summaries and translations,
•    categorising Internet clippings according to criteria defined by the Client;
•    separate, special presentations to be placed on the Intranet site.