Ten years of IMM

Leader
One that is on top position on the market, being always ahead of others. IMM is a remarkable brand in Poland, which is known for modernity and top quality services. Since 2000 it has enjoyed the prestigious reputation of a pioneer in the media monitoring industry, considerably outdistancing its competitors. Over the past ten years, since the moment the company was established, many decisions at IMM have been made which contribute to the company’s current structure and market position. What is a recipe for success? A major thing is to watch the market and carefully listen to clients’ needs, as well as to care about every single detail in everyday work.  

Figures
They speak for themselves. The Institute of Media Monitoring is the leader of the Polish media monitoring industry in terms of financial results (sales, net profit). It is the sector’s only representative that was awarded the “Forbes” Diamond Awards in 2009 and 2010. IMM is one of the industry’s leading firms in the number of clients and employees. What makes us stand out against the rest is the range of services we offer and power of the brand.

People
Satisfaction of our clients pleases us the most. Good relations with our clients and employees we have maintained over the past ten years have been noted and acclaimed many times by  juries of prestigious organisations, and, what is most important to us, by You, our faithful partners.  

Future
We may promise one thing – we are not going to stop surprising you!

 

Please discover the most essential events in IMM’s history:





<p><strong>2000 - 2001 </strong><br /><br />•    Television monitoring service appears on the Polish market<br />•    Radio monitoring is launched<br />•    IMM specialists deliver first lectures to students of the Post-Graduate Public Relations Studies at University of Warsaw – Institute of Applied Social Sciences, Warsaw School of Economics and other colleges</p><p><strong>2002 </strong></p> <p><br />•    The monitoring services are enhanced with full monitoring of the press and the Internet. IMM is Poland’s first organisation to provide a complex offer of monitoring all types of media<br />•    IMM opens local divisions across Poland<br />•    International partnership begins. IMM enters the elite association of <strong>FIBEP</strong> - Federation Internationale des Bureaux d'Extraits de Presse</p><p><strong>2003 </strong></p> <p><br />•    First Internet platform delivering monitoring results to clients is launched<br />•    Further local divisions in Poland’s biggest towns are opened<br />•    IMM acquires Horabik i Media, the first takeover in the media monitoring industry<br />•    First edition of the “Top opinion-forming media in Poland” report is released<br />•    First edition of the “Practice abroad” competition takes place</p><p><strong>2004 </strong></p> <p><br />•    <strong>PRoto.pl</strong>, a portal designed for PR specialists is developed<br />•    Quality Control Department is opened</p><p><strong>2005 </strong></p> <p><br />•    CSR strategy is developed – IMM forges cooperation with many new social partners, like Amnesty International, Stowarzyszenie Przyjaciół Integracji, Anna Dymna’s „Mimo wszystko” Foundation, Stowarzyszenie SOS Wioski Dziecięce, among others  <br />•    Internal communication is expanded. Intranet is implemented</p><p><strong>2006 </strong></p> <p><br />•    Monitoring of foreign television stations based on an innovative speech recognition system is launched <br />•    IMM’s logo, website and address are changed</p><p><strong>2007</strong></p> <p><br />•    New division is opened in Radom town<br />•   <strong> MediaContact</strong>, a nationwide database of journalists and editor’s offices contacts is developed</p><p><strong>2008 </strong></p> <p><br />•    IMM acquires a major stake in Romanian <strong>mediaTrust Romania</strong><br />•    Automatic Internet Monitoring <strong>(AMI)</strong> service is launched <br /><br /></p><p><strong>2009 </strong></p> <p><br />•    IMM wins the “Forbes” Diamond 2009 Award <br />•    Economy portal www.efi24.com is created</p><p><strong>2010 – ten years of IMM </strong></p> <p><br />•    IMM again wins the “Forbes” Diamond 2010 Award<br />•    Monitoring of Central and Eastern Europe’s media is launched<br />•    IMM implements complex monitoring of <strong>social media websites</strong>, including Facebook, Twitter, Blip and Goldenline<br />•    IMM develops and implements the Advertising Value Equivalent (AVE) measure for all types of media. <br />•    IMM’s website graphic design is refreshed<br />•    Takeover of <strong>mediaTrust Romania</strong> is completed</p> <p>•    <strong>New Platform of IMM</strong></p> <p> </p> <p> </p> <p> </p>
     

2000 - 2001

•    Television monitoring service appears on the Polish market
•    Radio monitoring is launched
•    IMM specialists deliver first lectures to students of the Post-Graduate Public Relations Studies at University of Warsaw – Institute of Applied Social Sciences, Warsaw School of Economics and other colleges
     
     

2002


•    The monitoring services are enhanced with full monitoring of the press and the Internet. IMM is Poland’s first organisation to provide a complex offer of monitoring all types of media
•    IMM opens local divisions across Poland
•    International partnership begins. IMM enters the elite association of FIBEP - Federation Internationale des Bureaux d'Extraits de Presse
     
     

2003


•    First Internet platform delivering monitoring results to clients is launched
•    Further local divisions in Poland’s biggest towns are opened
•    IMM acquires Horabik i Media, the first takeover in the media monitoring industry
•    First edition of the “Top opinion-forming media in Poland” report is released
•    First edition of the “Practice abroad” competition takes place
     
     

2004


•    PRoto.pl, a portal designed for PR specialists is developed
•    Quality Control Department is opened
     
     

2005


•    CSR strategy is developed – IMM forges cooperation with many new social partners, like Amnesty International, Stowarzyszenie Przyjaciół Integracji, Anna Dymna’s „Mimo wszystko” Foundation, Stowarzyszenie SOS Wioski Dziecięce, among others 
•    Internal communication is expanded. Intranet is implemented
     
     

2006


•    Monitoring of foreign television stations based on an innovative speech recognition system is launched
•    IMM’s logo, website and address are changed
     
     

2007


•    New division is opened in Radom town
•   MediaContact, a nationwide database of journalists and editor’s offices contacts is developed
     
     

2008


•    IMM acquires a major stake in Romanian mediaTrust Romania
•    Automatic Internet Monitoring (AMI) service is launched

     
     

2009


•    IMM wins the “Forbes” Diamond 2009 Award
•    Economy portal www.efi24.com is created
     
     

2010 – ten years of IMM


•    IMM again wins the “Forbes” Diamond 2010 Award
•    Monitoring of Central and Eastern Europe’s media is launched
•    IMM implements complex monitoring of social media websites, including Facebook, Twitter, Blip and Goldenline
•    IMM develops and implements the Advertising Value Equivalent (AVE) measure for all types of media.
•    IMM’s website graphic design is refreshed
•    Takeover of mediaTrust Romania is completed

•    New Platform of IMM

 

 

 
     
Instytut Monitorowania Mediów Sp. z o.o., Al. Jerozolimskie 53, 00-697 Warszawa, tel (+48 22) 378 37 50, imm@imm.com.pl